Born out of a passion for tekno and a drive to explore uncompromising sonic territories, SUM is here to celebrate rave culture in all its forms, shining a light on artists and sounds that capture the true essence of the scene.

Originally launched as a booking agency, our mission is to connect rising and established tekno talents with dancefloors worldwide. We built a network of events and collaborations that fueled the beating heart of raves, spotlighting visionary talent at the center of the most electric nights.

The SUM logo draws inspiration from the minimalist precision and modularity of a sequencer. Fundamental waveforms—sine, square, and triangle—with their pure and distinctive shapes, come together to form the acronym Sound Underground Music. This essential and functional design carries deep meaning. It’s a visual language that mirrors the logic of tekno sound: simple in form, complex in execution, and ready to turn rhythm into identity.

With the release of our first record, SUM evolves into a full-fledged platform where music and visual art collide, celebrating rave culture in its purest and most dynamic expressions.

Exploring the Underground

SUM shines a spotlight on daring artists and boundary-pushing tracks that make you think, move, and lose track of time. We champion bold experimentation, taking tekno beyond the expected.

Rooted in Tekno

With a nod to the past and eyes on the future, SUM celebrates the history and evolution of tekno, staying true to its most authentic vibes while embracing its forward trajectory.

Artistic Connection

More than just a label, SUM remains a booking platform, supporting artists with live opportunities and fostering a global network of events. Every release is a blend of music and visual art, creating an immersive experience that speaks to both the ears and the eyes.

We take care of the underground culture; we are SUM – Sound Underground Music.